M3 Global Research ("we", "us" or "our") collects information about your activity on the Sites using technologies such as cookies, including third-party cookies (Google Analytics, Google AdWords, Facebook Pixel), web beacons, and server log files.
A cookie is a small text file (containing numbers and letters) placed in your computer’s browser to store your preferences. A cookie can be accessed only by the server that originally created the cookie. We use two types: session cookies and persistent cookies.
Session cookies – allow websites to link the actions of a user during a browser session. They may be used for a variety of purposes such as remembering what a user has put in their shopping basket as they browse around a site. They could also be used for security when a user is accessing internet banking or to facilitate use of webmail. These session cookies expire after a browser session and would not be stored long term.
Persistent cookies – are stored on a users’ device in between browser sessions which allows the preferences or actions of the user across a site (or in some cases across different websites) to be remembered. Persistent cookies may be used for a variety of purposes including remembering users’ preferences and choices when using a site or to target advertising.
A cookie cannot store or send back any information to us that you have not specifically and voluntarily provided while on a Site, or that is not among the information mentioned above that is contained in every user’s browser (e.g., domain name, browser type).
Cookies do not contain personally identifiable information; however, once you choose to furnish a Site with personally identifiable information, this information may be linked to the data stored in the cookie. Cookies can be used by web servers to identify and track users as they navigate different pages on a website and identify users returning to a website.
A Web beacon is a clear graphic image that is placed on a web site or in an email that is used to monitor the behavior of the user visiting the web site or sending the email. It is often used in combination with cookies.
When the small piece of code for the web beacon points to a site to retrieve the image, at the same time it can pass along information such as the IP address of the computer that retrieved the image, the time the web beacon was viewed and for how long, the type of browser that retrieved the image and previously set cookie values.
We and our third-party business partners use the information automatically generated by cookies and web beacons, as well as other information that we or they have, to provide you with an optimal website experience.
As it is very essential to market research business to provide the highest data quality research to our clients, digital fingerprinting and watermarking technology is used that gathers a number of data points from your computer, such as operating system version, browser version, plug-in, etc., and assigns a relative weight to each data point. The data gathered is put through deterministic algorithms to create a unique digital fingerprint of each computer. The digital fingerprint identifies fraudulent behavior or duplicate participation in a survey. With device fingerprinting technologies, no PII is ever collected.
Cookies used by us
The names of the cookies that we use on our website, and the purposes for which they are used, are set out below (please note that the names of cookies, pixels and other technologies may change over time):
|CFID||A sequential client identifier||2 years|
|CFToken||A random-number client security token||2 years|
|THIRD PARTY COOKIES|
|GOOGLE ANALYTICS||These cookies are used to collect information about how visitors use our website. We use the information to compile reports and to help us improve the website. The cookies collect information in an anonymous form, including the number of visitors to the website, where visitors have come to the website from and the pages they visited.|
|_ga||Used to distinguish Users||2 years|
|_gid||Used to distinguish Users||24 hours|
|_gat||Used to throttle request rate||1 minute|
|__utmt||Used to throttle request rate.||10 minutes|
|__utmc||Not used in ga.js. Set for interoperability with urchin.js. Historically, this cookie operated in conjunction with the __utmb cookie to determine whether the user was in a new session/visit.||End of browser session|
|__utmv||Used to store visitor-level custom variable data. This cookie is created when a developer uses the _setCustomVar method with a visitor level custom variable. This cookie was also used for the deprecated _setVar method. The cookie is updated every time data is sent to Google Analytics.||2 years from set/update|
|GOOGLE ADWORDS||Used to provide retargeted advertising based upon your interests and your browsing activity on the Sites.||Up to 2 years|
|FACEBOOK PIXEL||Enables us (i) to measure, optimize and build audiences for marketing and recruitment campaigns served on Facebook; and (ii) to see how our users move between devices when accessing the Sites and Facebook, to ensure that M3’s Facebook advertising is seen by our users most likely to be interested in such advertising by analyzing which content a user has viewed and interacted with on the Sites.||Up to 90 days|
You may set your browser to accept all cookies, block certain cookies, require your consent before a cookie is placed in your browser, or block all cookies.
We do not recommend blocking all cookies or deleting all cookies, since it will have a negative impact upon the usability of many websites, including ours.
To find out more about cookies, including how to see what cookies have been set and how to manage and delete them, visit your browser settings’ page below:
Safari (IOS) https://support.apple.com/en-us/HT201265
Facebook Pixel https://en-gb.facebook.com/business/help/651294705016616
M3 EU Contact information can be located here (https://eu.m3.com/Contact)
For all other questions regarding your account, preference changes, or our services, please e-mail firstname.lastname@example.org.